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Exam: BCP-710 Selling the BlackBerry Solution for Tech. Sales Professional

Exam Details:
- Number of Questions: The exam consists of approximately 40 multiple-choice questions.
- Time: Candidates are given 60 minutes to complete the exam.

Course Outline:
The Selling the BlackBerry Solution for Technical Sales Professional course is designed to equip professionals with the knowledge and skills required to effectively sell the BlackBerry solution to customers in a technical sales role. The course covers the following topics:

1. Introduction to the BlackBerry Solution
- Overview of the BlackBerry solution and its key features
- Understanding the benefits of the BlackBerry platform
- Differentiating the BlackBerry solution from competitors
- Identifying target markets and customer profiles

2. BlackBerry Products and Services
- Familiarizing with the range of BlackBerry devices and models
- Exploring BlackBerry software and applications
- Understanding BlackBerry Enterprise Server and its capabilities
- Overview of BlackBerry services, such as BlackBerry UEM and BlackBerry Workspaces

3. Positioning BlackBerry in the Market
- Understanding the market trends and challenges
- Articulating the value proposition of the BlackBerry solution
- Identifying customer pain points and positioning BlackBerry as a solution
- Differentiating BlackBerry's security features and capabilities

4. Sales Process and Techniques
- Qualifying leads and opportunities effectively
- Conducting needs analysis and solution mapping
- Presenting the BlackBerry solution to customers
- Overcoming objections and addressing customer concerns

5. Solution Demonstration and Proof of Concept
- Conducting effective solution demonstrations
- Highlighting key features and benefits for customers
- Creating and delivering impactful presentations
- Guiding customers through a proof of concept process

Exam Objectives:
The exam aims to assess candidates' understanding and proficiency in the following areas:

1. Knowledge of the BlackBerry solution and its key features
2. Familiarity with BlackBerry products, software, and services
3. Competence in positioning BlackBerry in the market and addressing customer needs
4. Proficiency in the sales process and techniques for selling the BlackBerry solution
5. Ability to effectively demonstrate the BlackBerry solution and guide customers through proof of concept

Exam Syllabus:
The exam syllabus covers the following topics:

- Introduction to the BlackBerry Solution
- Overview of the BlackBerry solution and its benefits
- Differentiation from competitors and identifying target markets

- BlackBerry Products and Services
- BlackBerry devices, software, and applications
- BlackBerry Enterprise Server and its capabilities
- Overview of BlackBerry services, such as BlackBerry UEM and BlackBerry Workspaces

- Positioning BlackBerry in the Market
- Market trends and challenges
- Value proposition and addressing customer pain points
- Differentiation through security features and capabilities

- Sales Process and Techniques
- Qualifying leads and opportunities
- Needs analysis and solution mapping
- Presenting the BlackBerry solution and overcoming objections

- Solution Demonstration and Proof of Concept
- Conducting effective solution demonstrations
- Highlighting features and benefits
- Creating impactful presentations and guiding proof of concept

Candidates are expected to have a comprehensive understanding of these topics to successfully pass the exam and demonstrate their proficiency in effectively selling the BlackBerry solution to customers in a technical sales role.

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