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Exam Details for Pardot-Consultant Salesforce Certified Pardot Consultant:

Exam Specification:
- Number of Questions: The exam typically consists of multiple-choice questions, with a total of approximately 60 questions.
- Time Limit: The total time allocated for the exam is usually 90 minutes.
- Passing Score: The passing score for the exam varies, but it is generally set around 67% or higher.
- Exam Format: The exam is usually conducted in a proctored environment, either in-person or online.

Course Outline:

The Salesforce Certified Pardot Consultant course covers the following key areas:

1. Pardot Basics:
- Introduction to Pardot and marketing automation
- Understanding Pardot features and functionality
- Pardot data model and integration with Salesforce
- Pardot connectors and integration options

2. Implementation and Configuration:
- Pardot setup and initial configuration
- User and permission management in Pardot
- Lead management and scoring in Pardot
- Email marketing and automation in Pardot

3. Automation and Engagement Programs:
- Building and managing automation rules in Pardot
- Creating and optimizing engagement programs
- Lead nurturing and drip campaigns
- Dynamic content and personalization in Pardot

4. Reporting and Analytics:
- Pardot reporting and campaign tracking
- Lead lifecycle reporting and analysis
- ROI measurement and attribution modeling
- A/B testing and optimization in Pardot

5. Integration and Advanced Features:
- Pardot and Salesforce integration best practices
- Syncing and managing data between Pardot and Salesforce
- Customization and advanced features in Pardot
- Compliance and data privacy considerations

Exam Objectives:

The objectives of the Pardot-Consultant exam are to assess the candidate's understanding of the following:

1. Pardot basics and its role in marketing automation.
2. Implementation and configuration of Pardot.
3. Automation and engagement programs in Pardot.
4. Reporting and analytics in Pardot.
5. Integration and advanced features of Pardot.

Exam Syllabus:

The exam syllabus for Pardot-Consultant includes the following topics:

1. Pardot Basics
2. Implementation and Configuration
3. Automation and Engagement Programs
4. Reporting and Analytics
5. Integration and Advanced Features

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